The technology company from Málaga, Paraty Tech, specialising in revenue management and online marketing solutions, reaches the Asian market after signing a collaboration agreement with two of the largest ryokan distribution companies in Japan.
The signing of this agreement consolidates the international expansion process that the company started three years ago, positioning its technological solutions as a benchmark in markets such as the Portuguese market.
Specifically in this country, Paraty Tech has a client portfolio that exceeds a hundred. Among which are prestigious hotel chains such as Vidamar, Nau Hotels and Luna Hotels.
Greece and Switzerland
Furthermore, Paraty Tech announced the signing of two new international agreements this year.
In February, the company concluded its collaboration with Hotel Spider, a Swiss high-tech company, with the aim of integrating its booking engine with its Channel Manager. While in July, it announced the arrival of PriceSeeker, its price control tool, in Greece with the help of Hotelsoft.
The Latin American market also deserves a special mention. The technological solutions offered by Paraty Tech also managed to position themselves as a benchmark for the hotel sector in countries such as Colombia, where the company already has a broad client base.
The United States and Canada
In this respect, Gina Matheis, CEO at Paraty Tech, is pleased with the agreements reached and states that “the positive international reception of our technology is certainly directly related to the versatility of the solutions that we are marketing since all our developments are in-house and we can adapt them to each client”.
In addition, Matheis expresses Paraty Tech’s intention to continue expanding its technological solutions outside of Spain, opening new markets and strengthening its strategic business positions. In this regard, the CEO at Paraty Tech announces that “this coming school year, the Paraty technology is conquering the USA and Canada, a new challenge that we will face with great enthusiasm”.