Paraty Tech, a leading booking engine and technology provider, focused on increasing online direct sales for hotels, and Sojern, a leading provider of digital marketing solutions for travel, have partnered to provide an integrated offering to help hotels drive direct bookings in an efficient and cost effective way.
Josh Beckwith, Senior Director, Strategic Accounts and Partnerships at Sojern said, “Our favourite partnerships are the ones that deliver real value for our clients. We truly believe the combination of Sojerns’ outstanding direct demand solutions across display, social, search and META—teamed with a website that delivers fantastic conversion rates, thanks to the Paraty Tech solutions suite—is a fantastic collaboration for any hotel aspiring to drive more bookings, revenue and loyalty from their website and digital investments.”
Combining resources, data, knowledge and tools, the partnership will create a strong opportunity for a higher customer conversion rate. This is achieved by targeting audiences accurately through programmatic campaigns based on actual travel intent, in real time. The ultimate goal is the same—to drive direct bookings from travellers in existing and new markets.
Paraty Tech’s solutions are 100 percent focused on sales, with its booking engine as its flagship offering, providing a range of solutions—from web page design to the development of its own revenue management tools, including various online marketing services. Together, the partnership will deliver a high and reliable conversion rate for the market. Daniel Sánchez, Chief Revenue Officer at Paraty Tech said, “The formula that we intend to implement through this strategic partnership is as simple as it is effective: quality traffic, plus a high conversion rate, resulting in high doses of direct sales.”
Both companies have participated in industry events together, more recently Pabellon 8, a virtual tourism and technology fair, organised by Paraty Tech.