Hand in hand with Price Seeker, the name given to Data Seeker’s pricing intelligence tool, this Malaga-based technology company located in Torremolinos and belonging to the Paraty World group, has been nominated for the “World’s Best Car Rental Technology Provider 2021”at the 1st Edition of the World Travel Tech Awards.
The origin of Data Seekers dates back to 2015. In the words of Franz Matheis, CEO and CTO of the company, “the company emerged as a technological spin-off of Paraty Tech (hotel booking engine), with both the objectives of marketing our revenue management solutions between hotels and hotel chains that already had a booking engine, and diversifying the markets in which we operated, adapting our technology to any field of application “.
At that time, Price Seeker had become one of the benchmark rate shoppers for the hotel sector, and chains such as Meliá and Barceló decided to use it. However, “more and more people were offering similar products”, Franz continues, “so we understood we needed to diversify, and we were able to identify, at the right time, an opportunity in the world of car rental, characterized by the markedly changing nature of their pricing strategies, in which around 80% of sales are made online”.
Only 6 years later, Price Seeker has found its way into more than 100 companies, distributed throughout 35 countries, positioning itself as a world leader in the car rental sector. Its reliability and agility have led brands such as Goldcar, Hertz, Europcar, Sixt, Centauro, Avis, Enterprise, Leasys or Auto Europe to bet on this tool, which “allows them to monitor and modify their rates dynamically in more than 500 points of sales, including OTAs, metasearch engines and the direct channel of its competitors, and that it is capable of fluently managing the more than 100 million monthly searches generated by our clients ”, says Álvaro Pastor, Business Development Manager at Data Seekers, who also tells us how “I myself was able to witness its potential as a user-owner of a rent a car, and from the first moment I was convinced that the sector would welcome it with open arms… the key was to be extraordinarily quick and to begin to sell it as soon as possible”.
Backed by its successful track record in the tourism sector, Data Seekers does not stop exploring new areas of application of its web scraping technology, undoubtedly one of the most reliable in the world, which is already helping retailers and marketplaces in varied sectors such as fashion, cosmetics, electronics, food or ticket sales: “we have already developed the technology, which was the most complex part, now we focus a large part of our efforts on improving it, optimizing it and adapting it to each client’s, brand’s or segment’s particular needs, while we continue to expand functionalities and new features”, points out Franz Matheis.
According to Daniel Romero, Paraty World group Director of Communication, “the decision to sign up for this award mainly addresses our interest in gaining recognition, visibility and notoriety”, and concludes: “the nomination is a good first step, but we want every decision maker to be aware of the fact that, if we have been able to get to where we have come in the tourism sector, we are more than prepared to do the same in their field, designing a tailored-made suite to their interests, and winning this award would undoubtedly send that message loud and clear, so we encourage you all to vote for us, and thank you in advance”.
Vote for Data Seekers: https://worldtraveltechawards.com/vote/data-seekers-2021
Paraty Tech & Tour Blog 
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