Paraty Tech has reached an agreement with a high-tech Swiss company: Hotel Spider

In line with the international expansion strategy that Paraty Tech has developed in the last years, we are pleased to announce that we have reached an agreement with Hotel Spider, a high-tech Swiss company, in order to integrate our booking engine with their Channel Manager. This new collaboration consolidates our presence in the european market,... Continue Reading →

The daily life of a revenue manager: how much does my service cost and how much is the client willing to pay?

Setting prices is often about much more than simply the competition, intermediated channels and the market. Once you have decided on your rack rate and defined your BAR rate structure, the question may be a rounded, odd or even price? Or in other words, €100, €99 or €98?   Psychological prices vs. dynamic rates Psychological prices... Continue Reading →

Why has “my” client made a booking on an OTA?

Variable price is the only marketing variable through which companies obtain income. Setting it is one of the keys to any organisation as, regardless of the acquisition limitations of consumers and production costs, it is necessary to consider the value of the service or product being offered in order to correctly position the offer with... Continue Reading →

Making Decisions in real time is possible: Business Intelligence Analyzer

Data collection has become an essential facet of business management. However, the use of data is more important than the value of the data. As such, transforming the information into an added plus to the decision making process is key through correct interpretation. This is known as Business Intelligence. BUSINESS INTELLIGENCE FROM A TECHNOLOGICAL VIEWPOINT... Continue Reading →

When holiday season begins on social networks: The social tourist

Understanding the client is essential as far as building loyalty is concerned. Ensuring you reach them through an in-depth knowledge of their needs is one of the key tasks of any hotelier. Being in the right place at the right time is a priority. Communication is an obligatory act, but one that must always come... Continue Reading →

The 24-hour economy

By Gina Matheis, CEO en Paraty Tech Managing an inventory of hotel rooms doesn’t differ too much from managing an inventory of any other product. In the decision making process you must consider issues such as rooms you want to sell first of all, others you want to sell second, and ones you want to... Continue Reading →

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