Why has “my” client made a booking on an OTA?

Variable price is the only marketing variable through which companies obtain income. Setting it is one of the keys to any organisation as, regardless of the acquisition limitations of consumers and production costs, it is necessary to consider the value of the service or product being offered in order to correctly position the offer with... Continue Reading →

Making Decisions in real time is possible: Business Intelligence Analyzer

Data collection has become an essential facet of business management. However, the use of data is more important than the value of the data. As such, transforming the information into an added plus to the decision making process is key through correct interpretation. This is known as Business Intelligence. BUSINESS INTELLIGENCE FROM A TECHNOLOGICAL VIEWPOINT... Continue Reading →

{SUCCESS STORY} PARITY MAKER. Reactive automation v. proactive automation

An improvement in the results of any company is based on its ability to optimise processes. In this regard, the automation of different procedures enables time to be saved, the number of errors to be reduced, greater agility, and the attainment of relevant information related to possible clients or the competition. In this context, at... Continue Reading →

The 24-hour economy

By Gina Matheis, CEO en Paraty Tech Managing an inventory of hotel rooms doesn’t differ too much from managing an inventory of any other product. In the decision making process you must consider issues such as rooms you want to sell first of all, others you want to sell second, and ones you want to... Continue Reading →

“The perfect way to close sales consists of establishing a formula that sets you apart when closing each channel”

  Daniel Sánchez, revenue manager at Paraty Tech, details his experience managing distribution channels. Daniel goes into depth on questions about parity, average prices and the price/quality ratio and clearly states that the revenue manager at a hotel develops a key task at the establishment, as far as the direct channel is concerned. Average prices.... Continue Reading →

(INFOGRAPHIC) Interesting facts about revenue management

Revenue management has been the undisputed protagonist of hotel management in recent months, nobody doubts that. In addition, much still lies ahead of it. As a technique, it goes hand-in-hand with marketing and therefore it’s a close friend of big data. This is a fact and it will continue occupying many of the specialised contents... Continue Reading →

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