Paraty Tech: três anos em Portugal a potencializar a venda direta dos estabelecimentos hoteleiros

A entrada da Paraty Tech no território português foi um dos primeiros passos da estratégia de internacionalização da empresa. Apenas 3 anos depois, cadeias hoteleiras da magnitude da Nau Hotels ou Luna Hotels fazem parte da sua extensa carteira de clientes dentro do país. Presença de multinacional, coração de starup. Assim é a Paraty Tech... Continue Reading →

The daily life of a revenue manager: how much does my service cost and how much is the client willing to pay?

Setting prices is often about much more than simply the competition, intermediated channels and the market. Once you have decided on your rack rate and defined your BAR rate structure, the question may be a rounded, odd or even price? Or in other words, €100, €99 or €98?   Psychological prices vs. dynamic rates Psychological prices... Continue Reading →

Why has “my” client made a booking on an OTA?

Variable price is the only marketing variable through which companies obtain income. Setting it is one of the keys to any organisation as, regardless of the acquisition limitations of consumers and production costs, it is necessary to consider the value of the service or product being offered in order to correctly position the offer with... Continue Reading →

Making Decisions in real time is possible: Business Intelligence Analyzer

Data collection has become an essential facet of business management. However, the use of data is more important than the value of the data. As such, transforming the information into an added plus to the decision making process is key through correct interpretation. This is known as Business Intelligence. BUSINESS INTELLIGENCE FROM A TECHNOLOGICAL VIEWPOINT... Continue Reading →

{SUCCESS STORY} PARITY MAKER. Reactive automation v. proactive automation

An improvement in the results of any company is based on its ability to optimise processes. In this regard, the automation of different procedures enables time to be saved, the number of errors to be reduced, greater agility, and the attainment of relevant information related to possible clients or the competition. In this context, at... Continue Reading →

The 24-hour economy

By Gina Matheis, CEO en Paraty Tech Managing an inventory of hotel rooms doesn’t differ too much from managing an inventory of any other product. In the decision making process you must consider issues such as rooms you want to sell first of all, others you want to sell second, and ones you want to... Continue Reading →

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