Setting prices is often about much more than simply the competition, intermediated channels and the market. Once you have decided on your rack rate and defined your BAR rate structure, the question may be a rounded, odd or even price? Or in other words, €100, €99 or €98? Psychological prices vs. dynamic rates Psychological prices... Continue Reading →
Variable price is the only marketing variable through which companies obtain income. Setting it is one of the keys to any organisation as, regardless of the acquisition limitations of consumers and production costs, it is necessary to consider the value of the service or product being offered in order to correctly position the offer with... Continue Reading →
Data collection has become an essential facet of business management. However, the use of data is more important than the value of the data. As such, transforming the information into an added plus to the decision making process is key through correct interpretation. This is known as Business Intelligence. BUSINESS INTELLIGENCE FROM A TECHNOLOGICAL VIEWPOINT... Continue Reading →
An improvement in the results of any company is based on its ability to optimise processes. In this regard, the automation of different procedures enables time to be saved, the number of errors to be reduced, greater agility, and the attainment of relevant information related to possible clients or the competition. In this context, at... Continue Reading →
By Gina Matheis, CEO en Paraty Tech Managing an inventory of hotel rooms doesn’t differ too much from managing an inventory of any other product. In the decision making process you must consider issues such as rooms you want to sell first of all, others you want to sell second, and ones you want to... Continue Reading →
Daniel Sánchez, revenue manager at Paraty Tech, details his experience managing distribution channels. Daniel goes into depth on questions about parity, average prices and the price/quality ratio and clearly states that the revenue manager at a hotel develops a key task at the establishment, as far as the direct channel is concerned. Average prices.... Continue Reading →
