When holiday season begins on social networks: The social tourist

Understanding the client is essential as far as building loyalty is concerned. Ensuring you reach them through an in-depth knowledge of their needs is one of the key tasks of any hotelier. Being in the right place at the right time is a priority. Communication is an obligatory act, but one that must always come... Continue Reading →

Big Data V. Small Data: the quality of data is in the smiles of clients

Gina Matheis, CEO at Paraty Tech When you are busy collecting as much data as possible to extract big percentages in relation to the strategic decisions of your hotel establishments and so you can segment the market in the best way possible – adapting price, product, service, distribution and communication to the needs of even... Continue Reading →

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