Long tail SEO, bonus track and geolocation: online marketing for independent hotels

Online positioning for independent hotels can be more difficult than for large chains, especially in terms of SEO or natural positioning. Improving results on search engine result pages (SERPS) must be the objective. However, it’s important to understand your limitations in order to identify opportunities. Search engine marketing for independent hotels has become an obligatory…

Innovation vs. Technologie, das Dilemma des disruptiven Hotels

Gemäß unzähliger bestehender Definitionen, disruptiv bedeutet, allgemein formuliert, «etwas», das alles zuvor Errichtete jäh aufbricht und eine Veränderung einleitet. Darum kann die erste Anmerkung hierzu, zu einem Durchschlag, die sein, dass der Zusammenhang nicht notwendigerweise nur in der Technologie zu sehen ist. Es ist kein Geheimnis, dass sich die unternehmerischen Parameter und Paradigmen im Laufe…

Revenue Management, das Erfolgsrezept

Wie wir alle wissen, ist die Konsequenz eines guten Hotelmanagements aus ökonomischer Sicht die Generierung des größtmöglichen Profits. Aber mehr zu verkaufen heißt nicht immer auch gleich mehr verdienen oder profitabler sein. Insbesondere in Einrichtungen der Hotellerie impliziert ein Verkaufsanstieg nicht unbedingt eine Profitoptimierung.  Aus diesem Grund ist es notwendig, jede nur verfügbare Information in…

The hotel has, Rescue Seeker proposes

Trying to recover “something” that has escaped you, or simply recover “something” you thought lost is a “but” that in a way humanises any form of business management and contributes decisively to the achievement of your objectives.  THE CLIENT DECIDES The complications hidden in the purchase decision process are one of the main obstacles we…

The other revenue variables

Setting prices is one of the most complicated tasks at any hotel establishment. Demand, competition and distribution are some of the variables that must be considered in order to offer rates that adapt to the needs of the market. However, don’t forget there are other variables that cannot be controlled and which directly affect the…

Big Data V. Small Data: the quality of data is in the smiles of clients

Gina Matheis, CEO at Paraty Tech When you are busy collecting as much data as possible to extract big percentages in relation to the strategic decisions of your hotel establishments and so you can segment the market in the best way possible – adapting price, product, service, distribution and communication to the needs of even…

The business tourist and the keys to understanding their purchase behaviour

One of the key points in revenue management is the segmentation of markets. As such, Paraty Tech is launching its first market study and it positions the business tourist segment as one of those with the greatest capacity to generate income in specialised destinations. This research project, developed by the Paraty Tech Communications Team in…