Why has “my” client made a booking on an OTA?

Variable price is the only marketing variable through which companies obtain income. Setting it is one of the keys to any organisation as, regardless of the acquisition limitations of consumers and production costs, it is necessary to consider the value of the service or product being offered in order to correctly position the offer with... Continue Reading →

When holiday season begins on social networks: The social tourist

Understanding the client is essential as far as building loyalty is concerned. Ensuring you reach them through an in-depth knowledge of their needs is one of the key tasks of any hotelier. Being in the right place at the right time is a priority. Communication is an obligatory act, but one that must always come... Continue Reading →

“The perfect way to close sales consists of establishing a formula that sets you apart when closing each channel”

  Daniel Sánchez, revenue manager at Paraty Tech, details his experience managing distribution channels. Daniel goes into depth on questions about parity, average prices and the price/quality ratio and clearly states that the revenue manager at a hotel develops a key task at the establishment, as far as the direct channel is concerned. Average prices.... Continue Reading →

Many aspects that requiere much patience.Technology at the service of hoteliers.

Have you ever had the feeling that technology is moving so quickly it’s impossible to get a grasp of it? It almost seems as though the minute you’ve familiarised yourself with a term or concept, a more advanced version appears, meaning you need to start over. Step by step… Keep saying it to yourself. It’s... Continue Reading →

Long tail SEO, bonus track and geolocation: online marketing for independent hotels

Online positioning for independent hotels can be more difficult than for large chains, especially in terms of SEO or natural positioning. Improving results on search engine result pages (SERPS) must be the objective. However, it’s important to understand your limitations in order to identify opportunities. Search engine marketing for independent hotels has become an obligatory... Continue Reading →

The hotel has, Rescue Seeker proposes

Trying to recover “something” that has escaped you, or simply recover “something” you thought lost is a “but” that in a way humanises any form of business management and contributes decisively to the achievement of your objectives.  THE CLIENT DECIDES The complications hidden in the purchase decision process are one of the main obstacles we... Continue Reading →

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