The JTB Group, the largest tour operator in Japan, buys ‘made in the Costa del Sol’ technology

JTB Business Innovators Corp. (JBI) will exclusively distribute our booking engine and revenue management solutions in Japan JTB Business Innovators Corp., the innovation division of the JTB Group (Japan's largest tour operator) has confirmed their interest in our technological solutions through a collaboration agreement that will be unveiled soon. After months of negotiations, JBI will exclusively... Continue Reading →

We predicted it and now it is here: Early Payment Benefit of Booking.com arrives in Spain

No more than three weeks ago we alerted the hoteliers about the new initiative against direct sales that Booking.com had launched in certain countries. Well, Early Payment Benefit, as they call it, is now operational in Spain and we have witnessed its impact on the first victims in our country first-hand. If hoteliers do not... Continue Reading →

We have detected Booking.com’s latest move against direct bookings

Booking.com has recently rolled out a new feature called Early Payment Benefit in some hotels outside Spain. Disguised as an improvement on the price for paying in advance, as the name suggests, it is, in fact, an automatic system that offers discounts in order to settle negative disparities with other channels, including direct sales from... Continue Reading →

Boost direct bookings on your website: Everything you need to know about Google Hotel Ads and the CPA pricing model

David Madrigal, operations manager at Paraty Tech  What is Google Hotel Ads? Google Hotel Ads is an ad management platform exclusive for hotels that showcases your establishment on Google.com and Google Maps. With Google Hotel Ads, travellers can book directly on your website. This allows you to control the entire process. How is the user... Continue Reading →

PriceSeeker, Paraty Tech’s price comparison tool, monitors the prices offered on booking.basic

Booking.com had somehow warned us last July that booking.basic could reach Europe once the proper testing in the Asian market was carried out. There is no reason why the OTA should not do it. Keep in mind that the main objective of Booking.com is to offer the best price and booking.basic is perfectly aligned with... Continue Reading →

Paraty Tech arrives in Asia and consolidates positions in Europe and LATAM

  The technology company from Málaga, Paraty Tech, specialising in revenue management and online marketing solutions, reaches the Asian market after signing a collaboration agreement with two of the largest ryokan distribution companies in Japan.   Portugal The signing of this agreement consolidates the international expansion process that the company started three years ago, positioning... Continue Reading →

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