The daily life of a revenue manager: how much does my service cost and how much is the client willing to pay?

Setting prices is often about much more than simply the competition, intermediated channels and the market. Once you have decided on your rack rate and defined your BAR rate structure, the question may be a rounded, odd or even price? Or in other words, €100, €99 or €98?   Psychological prices vs. dynamic rates Psychological prices... Continue Reading →

“Smart” revenue management

Pablo Gómez Arjona, Revenue Manager at Paraty Tech, explains what “smart” revenue management means and what new technologies applied to the dynamic setting of rates has involved for hoteliers. What are Floating BAR rates? The term, “Floating BAR”, refers to the full relaxation of rates such that adapting rates to your hotel’s demand is constant,... Continue Reading →

Who`s who?

Data Seekers, the technological arm of Paraty Tech, takes centre stage on social networks and it already has a LinkedIn profile. Who are Paraty Tech and who are Data Seekers? In this regard, it’s important to note that Paraty Tech is defined as a technology services company offering revenue management and online marketing solutions, specialised... Continue Reading →

Invest in Artificial Intelligence and ensure your Future. Shall we take a look at machine learning?

Have you ever thought that artificial intelligence is chasing you but you don’t know why? And when it seems as though you’ve reached an optimum level of understanding, it takes off again and you no longer know exactly where you stand? Have you ever, without realising, started a conversation where machine learning and deep learning,... Continue Reading →

Why has “my” client made a booking on an OTA?

Variable price is the only marketing variable through which companies obtain income. Setting it is one of the keys to any organisation as, regardless of the acquisition limitations of consumers and production costs, it is necessary to consider the value of the service or product being offered in order to correctly position the offer with... Continue Reading →

Making Decisions in real time is possible: Business Intelligence Analyzer

Data collection has become an essential facet of business management. However, the use of data is more important than the value of the data. As such, transforming the information into an added plus to the decision making process is key through correct interpretation. This is known as Business Intelligence. BUSINESS INTELLIGENCE FROM A TECHNOLOGICAL VIEWPOINT... Continue Reading →

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