Who`s who?

Data Seekers, the technological arm of Paraty Tech, takes centre stage on social networks and it already has a LinkedIn profile. Who are Paraty Tech and who are Data Seekers? In this regard, it’s important to note that Paraty Tech is defined as a technology services company offering revenue management and online marketing solutions, specialised... Continue Reading →

Invest in Artificial Intelligence and ensure your Future. Shall we take a look at machine learning?

Have you ever thought that artificial intelligence is chasing you but you don’t know why? And when it seems as though you’ve reached an optimum level of understanding, it takes off again and you no longer know exactly where you stand? Have you ever, without realising, started a conversation where machine learning and deep learning,... Continue Reading →

Why has “my” client made a booking on an OTA?

Variable price is the only marketing variable through which companies obtain income. Setting it is one of the keys to any organisation as, regardless of the acquisition limitations of consumers and production costs, it is necessary to consider the value of the service or product being offered in order to correctly position the offer with... Continue Reading →

Making Decisions in real time is possible: Business Intelligence Analyzer

Data collection has become an essential facet of business management. However, the use of data is more important than the value of the data. As such, transforming the information into an added plus to the decision making process is key through correct interpretation. This is known as Business Intelligence. BUSINESS INTELLIGENCE FROM A TECHNOLOGICAL VIEWPOINT... Continue Reading →

{SUCCESS STORY} PARITY MAKER. Reactive automation v. proactive automation

An improvement in the results of any company is based on its ability to optimise processes. In this regard, the automation of different procedures enables time to be saved, the number of errors to be reduced, greater agility, and the attainment of relevant information related to possible clients or the competition. In this context, at... Continue Reading →

When holiday season begins on social networks: The social tourist

Understanding the client is essential as far as building loyalty is concerned. Ensuring you reach them through an in-depth knowledge of their needs is one of the key tasks of any hotelier. Being in the right place at the right time is a priority. Communication is an obligatory act, but one that must always come... Continue Reading →

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